Berlin TXL — The Urban Tech Republic
Together with the agency BEST FRIEND I´ve designed the name and the corporate design including logo, slogan and graphic design manual. I was responsible for the art direction and the creative execution.
The main theme of the brand TXL are "Urban Technologies", the slogan is "The Urban Tech Republic." Both acts as brand platform for the brand TXL. The corporate design integrates the place "TXL", represented by the distinctive hexagonal structure of the terminal building, drawned by Gerkan, Marg & Partners. The logo consists of the words "BERLIN TXL" and the slogan "The Urban Tech Republic". This creates a vertical word/device mark. The different colors of the signet represent the areas of urban technologies. Flyers, brochures, stationaries and singposts are to be based on this design system.
For further information + an introduction video, please visit Berlin TXL.
People: Jonas Enqvist, Agentur BEST FRIEND GmbH